iGaming UA Campaign: Paid Ads & Compliance

Project Intro & Goals

A leading crypto casino brand approached DefiReach with the challenge of scaling their user acquisition efforts while navigating the complex compliance landscape of iGaming advertising. Key goals included achieving a strong Return on Ad Spend (ROAS) across multiple GEOs and efficiently managing a significant monthly ad budget.

Strategy Summary

Our team delivered a compliant, high-ROI User Acquisition strategy by:

• Multi-Platform Ad Campaigns: Leveraging Google Ads and Brave Ads for targeted reach.
• Custom Landing Page Development: Designing and building high-converting landing pages tailored to ad campaigns.
• Advanced Tracking & Analytics: Implementing robust tracking dashboards for real-time performance monitoring and optimization.
• Compliance Management: Ensuring all ad creatives and landing pages adhered to strict iGaming advertising regulations.

Visuals & Mockups

Illustrative mockup of paid ads performance dashboard.